Heartland 10-10 Ranch
We were hired to create a logo for Heartland 10-10 Ranch, a private game preserve located in the rolling hills of East Texas. Our objective was to create a mark that incorporated three main elements; deer, bass, and a heart. By combining the bass within the head of the deer, we were able to keep the design clean while adding complexity and visual interest to the overall mark. The addition of the heart needed to be subtle yet recognizable, so the decision was to work it into the shape of the antlers.