Our task, originally, was to give the client’s branded marketing collateral a fresh look. At our recommendation, we also updated the brand itself. The first major goal involved creating a new logo with a clean, modern feel and a color scheme that reflected their strength in technology and software used in their services. From there, we would apply the new brand across all digital and print collateral, including a new website, marketing documents, digital ads, and trade show booths. Especially crucial for the trade show booths was applying the brand in such a way that was calming and welcoming. This would allow them to stand out from other brands taking the in-your-face approach, electing to generate a relaxed atmosphere to grow new client relationships in.